Bee’s knees branding™
Healthcare brand strategy
Healthcare is personal
so let's build you a personal brand that connectsYou can standout from the crowd with exceptional personal branding that identifies your zone of genius and connects you with the right people.
Complete a comprehensive personal brand strategy & identity with me, from your purpose to your personality and tone of voice, and you’ll be the talk of the town in no time.
how much time?
4 weeks turnaround max.
tired of feeling like your business is blending in?
Your businesses ability to stand out online is all about great branding
Bee’s Knees Branding™ will not only identify your key business differentiator, it also:
Establishes your personal brand personality
Amplifies your zone of genius
Helps you stand out from other health professionals
Identifies and incorporates your personal brand stories
Gives you the foundations for future content creation
Provides a consistent tone of voice for all platforms
Reminds you why you love what you do
Attracts the right people: clients, future staff, employers, or industry leaders
Identifies client concerns and outcomes that you enjoy speaking to [while following industry reg’s]
You’ll be filling your books instead of fielding enquiries, because they’ll connect with you before they even book in.
With a combination of your personality and business + my digital pizzazz*
*Brand strategy, marketing, SEO, content writing, industry knowledge.
You’ll be the talk of the town in no time.Plus, you’ll have a health professional in your corner- someone who understands the industry.
Whether you want personal branding that’s the Bee’s Knees or copy that’s the Cat’s Meow, I’ve got you.
who it’s for
For health professionals who want a personal brand as fresh as a Bee’s Knees cocktail, but are:🍸 Struggling to communicate how they help their ideal clients
🍸 Struggling to know what to say online
🍸 Unsure how to communicate their brand story
🍸 Tired of sounding like everyone else
🍸 Feeling like their ideal clients are passing them by
🍸 Feeling that their messaging is confusing or has no point
🍸 Feeling they can’t express their zone of genius
🍸 Losing their love of their profession
🍸 Feeling undervalued by their employer
🍸 Working 12 hour days to get it all done
🍸 Overwhelmed from overthinking
The goods:
After completing the Bee’s Knees Branding™ package, you’ll know your personal brand better than you know yourself. -
What everyone else is doing and how you can stand out
The clients you love working with [who are not just the problems you solve for them]
Your brand strategy [vision, mission, USP, values & value proposition]
Your brand personality.
A creative concept that identifies your brand
A tone of voice that ensures your brand sounds like you, stands out and is consistent in all communications.
Your brand stories and how to incorporate them into your messaging
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An onboarding questionnaire to communicate all your ideas and frustrations before we begin
A 1 hour strategy session with me to discuss your business and goals
Templates to complete to extract ALL the information to inform your brand discovery
All drafts and workings [great for future content]
Two rounds of revisions
All of the final outcomes presented in a brand strategy document for you [or your staff] to use in all future content creation
The outlay:
Complete Bee’s Knees Branding™ or choose to add any of the following:The ‘Big Cheese’ [that’s you] option for additional collaboration with me.
Cat’s Meow Copy™ for a 5% discount, bonus email welcome sequence and more.
Extra’s to customise your strategy.
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To receive The Goods:
Pay in full: $5500
Payment plan: 2 x $2750
To be a Big Cheese:
Receive everything in The Goods
Add an additional 2 hour strategy session with me to get my insights during your brand strategy
Voxer support throughout your brand development and worksheet completion to ask any questions or receive feedback. [Available Mon-Sun 9a-5p, because I get that small business owners work outside business hours too].
Pay in full: $6500
Payment plan: 2 x $3250
*all prices GST exclusive
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For The Goods:
Complete onboarding Quiz: as long as it takes
1 hour strategy session
Homework templates: 4-8 hours approximately
Revision rounds
For The Big Cheese:
Allow the above plus a 2 hour strategy session with me.
the process:
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Book your free 30 minute strategy shimmy and complete the introductory quiz Confirm your project in my calendar by signing the CSA and paying the depositTogether we'll create your personal bee's Knees brand™ Receive your personal brand pack including the drafts for future content creationyour business.
shimmying with my business
frequently asked things
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You may not need this if you feel your brand is exactly where you want it to be.
However, if you feel that despite this, something isn’t quite right with your online assets and you’re not sounding like yourself or converting the right clients, then it could be your copy or your SEO that’s not quite right.
Check out my Cat’s Meow Copy™ & Swell SEO™ service pages to find out more.
Or, you can book in for a free 30 minute call with me for an audit and to discuss your project.
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I’m not going to lie, AI is pretty incredible and I’ll admit, even a little bit scary.
The thing with AI, is that it’s good at creating content, not context [at this point in time]. AI can’t tell your story, or that of your clients. It knows the bones of what you do, but not how you make people feel.Bee’s Knees Branding™ is how you develop your context.
However, AI is a tool that can be used to create content when given the context. There are definitely cautions though, as Google recognises AI generated content and will rank human written content above it every time.
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I LOVE a payment plan, so yes I sure do.
It is better value to pay upfront, as payment plans incur higher processing fees, however a payment plan will give you the flexibility to get started sooner.
Bee’s Knees Branding™ Prices:
Pay in full $4885
Payment plan:
‘The Big Cheese’ option:
Pay in full: $5485
Payment Plan:
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Sorry, but once you’ve peeked at my Digital Things, there’s no going back. They’re also highly personalised and a time investment on my part. So I can’t be refunding money or selling returns on to someone else. It just won't fit.
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Yes, you get to keep all workings and drafts which are great to use for future content.
One of my specialties is to try and be as succinct as possible while effectively communicating your message. This takes time and results in quite a bit of leftover content.
So, while you will get a beautiful brand discovery pack with all your final assets, I will also send you a Notion template with the stuff that didn’t make the cut, but is still ‘on brand’.
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Aside from Bee’s Knees Branding™, Cat’s Meow Copy™ and Swell SEO™, I offer additional services such as email welcome sequences, sales page copy, additional web page copy, customised SEO blogging strategies and brand photo guidelines for your website.
If you would like more information and pricing, please download the Extra’s pricepack below.
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No I do not. I use my brain. ChatGPT is a tool that can only output existing content. Which means your brand would not be original if I used AI to develop it.
Also, Chat is not human and therefore can’t think like a human. So no matter how clever it may seem, it does not have the capability to truly understand the nuance of your brand or your client needs.
Lastly, writing and creating is my zone of genius and something I love. So I would never outsource that to a bot.
