Cat’s Meow Copy™
Healthcare content marketing
Cat got your tongue?
Those pages don’t write themselves and the health industry doesn’t need more longwinded copywriting.Standout with extraordinary copy that communicates your zone of genius clearly, speaks to the right people and meets industry regulations and you’ll be shimmying with the right people in no time.
how much time?
3 weeks turnaround max.
tired of feeling like your copy sounds just like your competitors?
Your businesses ability to stand out online while communicating your message, is all about great Copy.
Cat’s Meow Copy™ not only speaks your business personality, it also:
Amplifies your zone of genius
Helps you stand out from your competitors
Communicates your message clearly and concisely
Sounds like you
Attracts the right people: clients and future staff
Speaks to the concerns and outcomes of ideal clients, [while upholding industry regulations]
They’ll think you’re the cat’s pyjamas before they even walk in your door.
With a combination of your personality and business + my digital pizzazz*
*Brand strategy, marketing, seo, copywriting, industry knowledge.
You’ll be the talk of the town in no time.Plus, you’ll have a health professional in your corner- someone who understands the industry.
Whether you want branding that’s the Bee’s Knees, copy that’s the Cat’s Meow or Swell SEO™, I’ve got you.
who it’s for
For all health businesses owners and cool cat’s who want standout copy that get’s them shimmying with the right people, but who are:🐈 Overwhelmed from wearing all the hats
🐈 To time poor to make content
🐈 Tired of sounding like everyone else
🐈 Feeling like their ideal clients are passing them by
🐈 Feeling that their messaging is confusing or has no point
🐈 Feeling they can’t express their zone of genius
🐈 Not loving AI outputs or reluctant to use it.
🐈 Unsure how to market their business, while meeting health industry regulations
The goods:
After completing Cat's Meow Copy™, your website copy will be concise, make sense and sound like you. -
A brand personality quiz
A quick and dirty brand strategy to provide direction
Taglines that draw clients in
A Home page to welcome your clients
An About page; let’s celebrate you
A service page detailing what you do and what makes it special
FAQ and Contacts page that is conversational and engaging
An online booking page that inspires action.
Extras: CTA button copy, email newsletter CTA copy, a page for instagram to link to and 404 page copy
-
An onboarding questionnaire to communicate all your ideas and frustrations before we begin
A 1 hour strategy session with me to discuss your business and goals
Templates to complete for the quick and dirty brand strategy to inform the copy style and content
All drafts and workings [great for future content]
Two rounds of revisions
All of the final outcomes presented in a website copy document for you [or your team] to use in all future content creation
The outlay:
Complete Cat's Meow Copy™ or choose to add any of the following:The ‘Big Cheese’ [that’s you] option for additional collaboration with me.
Bee’s Knees Branding™ for a 5% discount, bonus email welcome sequence and more.
Add-on’s from the Extra’s menu to customise your website.
-
To receive The Goods:
Pay in full: $3497
Payment plan: 2 x $1750
To be a Big Cheese:
Receive everything in The Goods
A 1-2 hour audit and strategy session with me to get my insights on your business & brand, identifying any opportunities or ideas regarding your copy or a creative direction.
Receive the choice of two concepts for your copy to help your business stand out from your competitors
Pay in full: $4497
Payment plan: 2 x $2250
*all prices GST exclusive
-
For The Goods:
Complete onboarding Quiz: as long as it takes
1 hour strategy session
Homework templates: 2-4 hours approximately
Revision rounds
For The Big Cheese:
As above plus a 1-2 hour strategy session with me.
the process:
01
02
03
04
Book your free 30 minute strategy shimmy and complete the introductory quiz Confirm your project in my calendar by signing the CSA and paying the depositTogether we'll create your copy strategy and then I'll write your cat's meow copy™ Receive your website copy pack including the drafts for future content creationyour business.
shimmying with my business
frequently asked things
-
You may be a great writer, but good copy is about more than good writing, as it’s purpose is to call the right people to action to book with you. Not just sound good.
If you feel that you’ve got great copy but you’re not attracting or converting the right clients, then it could be your branding or your SEO that’s not quite right. Check out my Bee’s Knees Branding™ & Swell SEO™ service pages to find out more about it.Or book in for a free 30 minute call with me for a free audit and to discuss your project.
-
While you do not need either of these things, as we complete a quick and dirty brand strategy document before I write the copy, I always recommend you build your business foundations with a thorough brand discovery and/or an SEO strategy before your copy is written.
Not sure which is the best option for you? Book a free 30 minute call with me for an audit and to discuss your project
-
I’m not going to lie, AI is pretty incredible and I’ll admit, even a little bit scary.
The thing with AI, is that it’s okay at creating content, not context [at this point in time]. AI can’t tell your story, or that of your clients. It knows the bones of what you do, but not how you make people feel.And while AI is a tool that can be used to create content when given the context., there are definitely cautions, as Google recognises AI generated content and will rank human written content above it every time.
-
No I do not. I use my brain. ChatGPT is a tool that can only output existing content. Which means your copy would not be original if I used AI to write it.
Also, Chat is not human and therefore can’t think like a human. So no matter how clever it may seem, it does not have the capability to truly understand the nuance of your brand or your client needs.
Lastly, writing and creating is my zone of genius and something I love. So I would never outsource that to a bot.
-
I LOVE a payment plan, so yes I sure do.
It is better value to pay upfront, as payment plans incur higher processing fees, however a payment plan will give you the flexibility to get started sooner.
Bee’s Knees Branding™ Prices:
Pay in full $4885
Payment plan:
‘The Big Cheese’ option:
Pay in full: $5485
Payment Plan:
-
Sorry, but once you’ve peeked at my Digital Things, there’s no going back. They’re also highly personalised and a time investment on my part. So I can’t be refunding money or selling returns on to someone else. It just won't fit.
-
Yes, you get to keep all workings and drafts which are great to use for future content.
One of my specialties is to try and be as succinct as possible while effectively communicating your message. This takes time and results in quite a bit of leftover content.
So, while you will get a beautiful brand discovery pack with all your final assets, I will also send you a Notion template with the stuff that didn’t make the cut, but is still ‘on brand’.
-
Aside from Bee’s Knees Branding™, Cat’s Meow Copy™ and Swell SEO™, I offer additional services such as email welcome sequences, sales page copy, additional web page copy, customised SEO blogging strategy, and brand photo guidelines for your website.
If you would like more information and pricing, please download the full price pack below.
