things about me
I’m a modern day flapper, challenging the norms is what I do
And it’s time for health professionals to do the same
hey, I’m Rach.
I’m an EP and personal brand strategist who loves to stand out from the crowd for all the right reasons.
But I’ll never be the loudest voice in the room.
Instead, I’m all about thought & consideration leading to Digital Things that have meaning and purpose.
I’ve always done things differently
My careers [yes plural] include cabinet maker, Pilates instructor before it was The Thing, and exercise physiologist.
And in 2016 I discovered the world of business and I’ve [almost] never looked back.
My favourite thing about business?
The branding, the strategy, the marketing, the ability to make it personal.

And after years of digital DIY, multiple courses, several rebrands, attracting the wrong clients and not being seen by Google let alone ranked, I finally realised what worked:
And it will work for you too.
Being true to who I am
Truly considering the people I like working with
Building a personal brand that those people connect with.
Now my EP Services stand out from my competitors in my location and I’m booked with clients I love working with and whose problems I can solve.
So, if you’re struggling to communicate why you’re the elephants adenoids in your niche, then I’m on a mission to help you be seen, heard and booked.

Your health business is no speakeasy; you don’t want to be your industries best kept secret.
Instead, standout with Bee’s Knees Branding™ & Cat’s Meow Copy™
All from a health professional who know’s her onions
Things i do
Bee’s Knees
Branding™
Let’s give your personal brand some juice
For health professionals who want a personal brand as fresh as a Bee’s Knees cocktail.
Standout personal branding that identifies your zone of genius and connects with the right people.
cat’s Meow
copy™
Cat got your tongue?
For businesses who want copy that get’s them shimmying with the right people.
Concise and clever copy from your about page to your service descriptions, and even your FAQ